Get people to stop tuning out the world through technology and start focusing on what truly matters.
An ad campaign designed to make people stop scrolling, laugh at themselves — and think.
Project Focus is a global movement working to encourage people to beat the tech trap and focus on what really matters.
In a world overflowing with mindfulness messaging, they need different — clever, human, and hit-between-the-ribs-impossible to ignore.
People really did stop to think.
They laughed, they shared, and most importantly, they reflected on their own habits.
The campaign was referenced in chats across the country, saying things like:
“Who’s behind the Project Focus ads?”
“Did you see them? Each one gets better than the next.”
“This series proves that humor works a thousand times better than rebuke.”
Months later, people still remembered the ads and the message they broadcast.
.jpg)
