Get people to stop tuning out the world through technology and start focusing on what truly matters.
An ad campaign designed to make people stop scrolling, laugh at themselves — and think.
In a world overflowing with mindfulness messaging, Project Focus needed different. Clever. Human. Hitcha between the ribs. And funny. Because humor is the most powerful offense of all.
People really did stop to think.
They laughed, they shared, and most importantly, they reflected on their own habits.
The campaign was referenced in chats across the country, with comments like:
“Who’s behind the Project Focus ads?”
“Did you see them? Each one gets better than the next.”
“This series proves that humor works a thousand times better than rebuke.”
Months later, people still remembered the ads and the message they broadcast.
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